The American Association for Public Opinion Research is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry.

AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation's beliefs, attitudes and desires. The association promotes a better public understanding of this role, as well as the sound and ethical conduct and use of public opinion research.

The association:

• Provides educational opportunities in survey research for experienced and beginning researchers, journalists and others
• Encourages researchers to adopt and promote high professional standards
• Develops information for the media and public about how surveys are conducted, how to interpret them and how to judge their value
• Produces resources on a range of survey and polling issues
• Publishes the authoritative and influential peer-reviewed journal Public Opinion Quarterly
• Publishes Survey Practice, an online journal for survey practitioners